Korea actively innovates tourism promotion on digital platforms

Korea actively innovates tourism promotion on digital platforms

Despite suffering heavy losses due to the Covid-19 epidemic, the Korean tourism industry is still actively changing the way it promotes the country's image, especially redirecting it to online platforms.

Korea MICE Tourism Annual Fair 2020. Photo provided by KTO Vietnam

Notable activities in the digital environment of the Korea National Administration of Tourism (KTO) this time include the Korea MICE Annual Tourism Fair (KME 2021), the online Korean travel experience Famtour, K-pop Dance Cover Contest, K-friends Korea Tourism Promotion Ambassador program.

Taking place from June 29 to July 2 with both face-to-face and online formats in Incheon city, the Korea MICE Travel Fair (Korea MICE Expo-KME) is the opening activity for a series of fairs located in Incheon. in Korea International Travel Expo 2021 (KITE) - Korea's largest International Travel Fair.

Korea MICE Expo is expected to attract 1,000 representatives from agencies, government organizations, departments, local tourism promotion agencies of Korea and 1,500 representatives from travel agencies, hotels, tourism service businesses and related industries; Besides, there are nearly 1,000 international partners, including more than 40 representatives from Vietnam.

This is the second year, the fair is held online to accommodate the complicated epidemic situation, providing unlimited access for partners from many countries around the world.

KME 2021 focuses on the restart of the tourism industry such as analyzing the influence of digital technology on the upward development of the MICE industry after the epidemic period, along with other perspectives. and related new trends.

Besides conferences and seminars, KME 2021 will bring unique experiences through virtual reality tours. The award for “Best MICE Enterprise” will also be presented at KME Expo 2021.

Also within the framework of the KITE Fair 2021, the online Korean travel experience Famtour will be held from July 5 to 7 with the participation of 900 partners.

With the theme of Hallyu Wave, Shopping and Trends, on July 5, the program introduces the most popular places for Hallyu fans in Seoul, Korea's top entertainment companies, Seoul's most prominent alleys such as Seongsu-dong, Eulji-ro, Hongdae, trending shopping places...

July 6 is the Food theme with the best restaurants in Seoul and Busan. On July 7, Famtour will bring visitors to participate in outdoor activities such as traditional Korean resort tourism, luxury resorts, extreme sports...

 Famtour experiences Korean travel online taking participants through many famous Korean landmarks.

In order to spread more knowledge about Korean tourism and culture, KTO has built a Community of Ambassadors to promote Korean tourism "K-friends" on an online platform with the participation of young people who love Korea. Countries around the world, participate in posting interesting information about Korean tourism, culture and cuisine on Facebook, Instagram...

From 2020 to now, K-friends has had nearly 82,000 young people from many countries participate, including more than 600 friends from Vietnam.

In August and September, KTO Vietnam will organize a K-pop Cover Dance Contest for young people who love K-pop with a total prize of up to 100 million VND. The contest promises to be an exciting playground for young people who love Korea, love K-pop to showcase their talents and win valuable prizes.

Park Jong Sun, Chief Representative of the Korea National Administration of Tourism in Vietnam, said that through the above online activities, KTO hopes that Vietnamese tourists will always love and pay much attention to tourism. South Korea.

It is hoped that both Korea and Vietnam will quickly complete vaccination for the entire population, thereby opening up many opportunities for economic recovery, including tourism. Korea is always ready to welcome Vietnamese tourists to come and experience right after the epidemic ends.